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Leica Summicron-C Lenses Are Here

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Jon Fauer over at Film & Digital Times is reporting that the newest Leica cine lenses, the Summicron-C, are now available. Similar to the still camera lenses, the new Summicron-C lenses are T2.0 while the existing Summilux-C lenses are T1.4. This first release consists of six lenses (18, 25, 35, 50, 75 and 100mm) and will grow to ten (adding 21, 29, 40, and 135mm). The Summicron-C lenses are about 30% shorter and 20% lighter than the Summilux-C... Which is pretty impressive.

Just as Leica still camera lenses come as f/2 Summicron and f/1.4 Summilux models, there are now two lines of Leica Cine lenses. The two product lines offer a choice of aperture, performance, and price. The new Summicron-C lenses are T2.0. Leica Summilux-C lenses are T1.4. The Summicron-C lenses are about 30% shorter and 20% lighter than the Summilux-C.

CW Sonderoptic, manufacturer and designer of the Leica Summilux-C lenses, is introducing 6 new T2.0 Summicron-C prime lenses: 18, 25, 35, 50, 75 and 100 mm. They should begin shipping in large quantities soon.

The Summicron-C set will grow to ten, with additions of 21, 29, 40, and 135 mm focal lengths. Prototypes were seen at various venues last year: first in Berlin, then at Micron Salon in Paris, NAB, and IBC.

Summicron-C lenses all have a maximum aperture of T2.0. Minimum aperture is T22 and there is a totally closed position. All have PL mounts, 95 mm front diameters, and are 101 mm / 4″ long (except the 135 mm, which is longer). Focus and iris barrel gears of Summicron-C and Summilux-C lenses line up in the same position relative to the lens mount, so follow focus and lens motors don’t have to be repositioned when you change lenses.

The image circle is greater than 34 mm, making them a good match for the RED Epic Dragon sensor in 6K mode.

Leica Summilux-C lenses remain the high-end, top of the line, hand-crafted in Wetzlar, artisanal pinnacles of performance. They have cam focus, uniform focus scales, rear net holders, and threaded fronts. The set currently comprises 12 focal lengths.

The new Summicron-C lenses have helical focus mechanisms. The difference of one T-stop makes them more affordable, delivery times shorter, and quantities practical in larger numbers.

The new Leica Summicron-C lenses are a cost-effective companion to their Summilux-C siblings, as comfortable on the new generation of PL mount cameras introduced lately (F5, F55, C300, C500, Epic Dragon) as they are on Alexa, F65, Epic and One. The Summicrons have a simpler design than Summiluxes, making them more affordable. Nevertheless, quality and performance remains high.

I have checked them out on a lens projector. Resolution, contrast, and MTF achieve the same lofty heights as the other members of the high-end lens society (except the Summilux, which is in a league of its own). Geometry is straight and distortion-free. Breathing is comparable to most classic lenses. Of course, the Summiluxes are almost breathless.

The lightweight and compact size let you pack an entire set in one small lens cases.

In summary, the Summicron-C set, all T2, consists of 18, 25, 35, 50, 75, and 100 mm. The 21, 29, 40 and 135 mm will arrive later.

Cost of the initial set of 6 Leica Summicron-C lenses at the moment is $97,500 (72,200 Euros) or $16,250 per lens.

So, the difference between T1.4 and T2.0 is one stop and $8,500, along with a few other details. Summilux-C lenses, if you are lucky to be at the front of the line, are currently going for $24,750 each, $198,000 for the “starter” set of 8.

Summicron-C lenses are available directly from Leica/CW Sonderoptic or from Band Pro.

Contact Seth Emmons at the Leica Store LA.
8783 Beverly Blvd.
West Hollywood, CA 90048
seth.emmons@cw-sonderoptic.de

Or contact Band Pro at www.bandpro.com


Camera Magica - Kaufmann and Leica

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Over on Manager Magazine Online is an article called "Camera Magica" (in German - see below for English). It starts off by talking about the M Monochrom, how it took one and a half years of development and devouring "tens of millions of Euros" to bring to fruition. Hoping to sell 3,500 units - turns out, it was triple that. It goes on to talk about the near-bankruptcy of Leica Camera AG, the Blackstone investment, the new factory in Portugal as well as the new Leitz Park in Wetzlar (which cost €65M, financed by Kaufmann - Leica is a tenant!). Apparently the dream is to have 300 stores worldwide (with 150 currently). Plus mention of a new series of cameras and Internet services... A lengthy, interesting read.

Translation into English (via Google:

A few years ago the cult brand Leica was on the verge of bankruptcy. Can the former Waldorf teacher and visionary Andreas Kaufmann transform into a global company, the camera manufacturer now?

Andreas Kaufmann (59), the majority owner of the camera manufacturer Leica has, its employees often surprises with unconventional proposals. But with his idea to bring a camera on the market, which makes only black and white images, he pushed himself in his own house with incomprehension. Who should be because, many wondered Leica people, just buy a camera in the age of color photography? And at a price of 6800 euros - no lens.

Leica Chairman Kaufmann remained stubborn. The black and white project devoured tens of millions of euros and tied one and a half years, a large part of the development team - a daring undertaking for the small company. In the end, the visionary was right.

In May 2012, Leica presented Show Chart the digital "M Monochrome". Since then, amateur photographers and professionals tear to the model that brings forth a fascinating range of gray tones and shades. Kaufmann had hoped to 3500 units per year to sell, in fact there are about three times as many.

Whether the "M Monochrome", the compact camera "D-Lux" or the SLR system "S2" - the cult products from the Middle Hesse Solms are just as popular as in the United States or Russia in France. The fans did not hesitate to pay hundreds and thousands of dollars as a premium surcharge, and they take months-long delivery times out.

"An incredible myth"

"The name Leica," says Kaufmann, "brings an incredible myth." He says this with pride, after all, he has a great tradition, which was the mid-2000s the verge of insolvency, transformed back into a prosperous enterprise. This is also the reason why a merchant and Leica CEO Alfred Schopf in September to the " entrepreneurs of the year "(organized by the accounting firm Ernst & Young) were chosen - they were also as German representative for the international competition" World Entrepreneur of the Year 2014 nominated ".

After the successful restructuring Kaufmann is now pursuing an ambitious growth strategy. The production capacity will be nearly doubled in Wetzlar, the foundations are laid for a new headquarters, and in many places open Leica stores. In addition, the expansion of the product portfolio and the purchase of companies are planned.

The former Waldorf teacher businessman who has come through a rich heritage wealth will not make less than "a global company," from Leica. But what if the cost of the expansion overwhelm the company and Leica device end up back in a lopsided?

2 Part: From the Fast bankruptcy for an alliance with a financial investor Blackstone

In its hundred-year history Leica has experienced many ups and downs. The company was in the 50s and 60s of the largest camera manufacturers in the world, but then fell further and further behind. In fiscal year 2004/05, sales plummeted to 92 million euros, the loss after tax amounted to 18 million euros.

The main cause of the trouble lay in the outdated technology. SLR, autofocus, digitization - almost all the areas where the competition reüssierte, yellowed as a concept in the drawers of Hesse. It simply lacked the resources to implement the plans.

Merchant who had acquired the first shares of Leica in the summer of 2004, risked everything. He increased its stake in the listed company within two years to 96.5 percent, took out a deep cut in capital, stopped the share capital to and made sure that there is enough money flowed into the development. 2009, the feat was done: Leica had redesigned the entire website and presented three innovative model series.

Just one year after the product offensive, the Solmser rewritten profits. Meanwhile, revenues have soared to 325 million euros, the return on sales after tax for the financial year 2012/13, more than 12 percent (see chart, "The Legend Lives").

Alliance with financial investor Blackstone

In parallel with the revival of Leica is looking businessman with a financial partner to and eventually allied himself with the private equity house Blackstone Show Chart . The two owners thronged 2012, the last independent shareholders of the company and took Leica then by the Exchange. Kaufmann still holds 55 percent stake in Leica. For the remaining 45 percent of his Blackstone paid more than 140 million euros - about the sum he had invested in the company.

That is a private equity house with a minority stake satisfied, is unusual; just like the fact that Blackstone funded the purchase price alone with equity and Leica aufbürdete no debt. Both merchant had set as a condition.

The shrewd negotiator went even two steps further: Firstly, Blackstone had to commit, nachzuschießen capital if the own funds of Leica for expansion are not sufficient. On the other hand demanded Kaufmann, a longer-term commitment. "Five to ten years, I will accompany Leica in internationalization," says Blackstone-Germany-Chief Axel Herberg (55). Only then an exit is provided. Among the various exit scenarios is also an IPO.

3 Part: "Treated like the last idiot"

Businessman wants to drive Under no circumstances the company's growth with bank loans. He still remembers with a shudder, as he did when Leica was 2005 before ruin, by representatives of the Commerzbank Show Chart was summoned. They would have him "treated like the last idiot from the province."

In order not to be again bully of bank managers, Leica has received a promissory note loan of 50 million euro in November 2012. The money, however, is already largely exhausted. Alone, 30 million euros were it to build a new plant in Portugal, next to Solms the second manufacturing site of Leica.

Plant in Portugal, new factory in Wetzlar

The factory near Porto was inaugurated in the spring. There are more Components can be produced than in the old halls. However, the delivery time is in particularly high-quality lenses still five to six months. "We are already operating three shifts and do not come with the production anyway after," says Alfred Schopf (56), CEO of Leica.

The situation will probably relax until 2014, when Leica Show Chart moving into the Leitz Wetzlar Park. At 28,000 square meters will besides offices and a much larger factory in Solms as a photo museum, a Leica shop and a visitor center.

Already come a week for two to three buses with Leica fans after Solms, to marvel at the objects of their desire. In the future, expects Schopf annually with 60,000 people passing through the glass corridors.

4 Part: million euros for research - back to the Olympus of Photography

The expansive complex in Wetzlar cost around 65 million euros. Leica would have had to borrow more to shoulder such a high sum. Or the owners could increase the capital. Because Kaufmann neither wanted, he financed the investment from his personal assets. Leica will move into the Leitz Park as a tenant.

More beautiful building, modern factories, attractive products - like a man possessed works Kaufmann sought to tap again to Olympus Leica photography. Well twelve million Euros are the company annually on research and development. A new series of cameras will be offered soon, also various Internet services are planned.

In addition to a paradigm shift in marketing the business accelerate. Previously Leica sold mainly on classic dealer, but of this species, there are not too many more - few can even withstand competitors such as Media Markt and Saturn.

Kaufmann's dream of 300 exclusive stores worldwide

Therefore, the Hesse sell their goods now increasingly shops and stores that are operated either by Leica themselves or by franchisers. On the shelves of stores exclusively cameras, lenses and accessories from Leica are.

The approximately 150 small shops are mostly located in the best locations of big cities like Berlin, Shanghai and Moscow. Will come across hundreds of square meters offered for sale - There are also two flagship stores in Los Angeles and Solms, where the expensive products - particularly exclusive cameras can ever cost up to 40,000 euros.

Merchant would like to expand the network quickly. He dreams of 300 and more stores around the world, but still hands him are bound. "What bring us many new shops," he asks, "if we have too few products that we can sell?"

5 Part: internationalization in 2014 - also in view of China

It was not until 2014, when finally enough supply comes from the factories to the internationalization be clearly in focus again. 88 percent of its sales abroad at the controls already, especially America. China, however, is still largely broke.

For the development of the country Blackstone Show Chart help. The private equity house, which was also a Chinese sovereign wealth fund is involved, has good contacts in Asia and Leica can stand aside with the logistics or legal issues.

Kaufmann and his junior partner Herberg spur each with their apparent optimism at each other. Until fiscal year 2015/16 they want to increase sales of 325 million euros to 500 million euros.

The profits stay within the company

The financing of growth seems assured. Hostel can be implied that all profits would be reinvested for the foreseeable future, and if they lacked capital, the owners could reloading.

To do homework, it is still within the company itself, the capacity expansion works only if more highly qualified staff is trained, the production in the old Solms factory buildings is not very organized efficiently and cost structures must be optimized.

"Leica does have the awareness of a global brand," says Kaufmann, "but we are not yet as a global corporation set up."

This, however, he pushes hastily after, "is going to change soon."


Leica Camera at Art Basel Miami 2013

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Leica Camera teamed up with the Miami Street Photography Festival to help bring back photography into Art Basel Miami. Featured events included portraits by Mark Mann with the Leica S-System and workshops with the Leica Akademie. Art Basel Miami was held on December 3 - December 8, 2013.


Ralph Gibson MONO Event

Leitz Park to Increase Traffic Jams

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Over on Mittelhesse.de is an article "Wetzlar-South: Turning the Traffic Jam Around" (in German). Apparently the traffic is already somewhat heavy at the Wetzlar-South exit on the Autbahn, backing up onto the A 45 as 3,000 people make their way into the Spilburg industrial park... And this before 650 employees are set to begin their commute to the new Leica headquarters (called Leitz Park). A local engineering firm was tasked to investigate ways to mitigate the pending increase in traffic and the first recommendations are in. Two roundabouts were initially considered, but will not bring enough relief; additional lanes are now being considered as well.

Translation to English (via Google):

Wetzlar. 3000 people flock every day in the business park Spilburg, most by car. Beginning in 2014 650 Leica employees to the move to the new in the Leitz Park. But the traffic jams are already in the morning hours at the exit Wetzlar-Süd, on the A45 back. As the road traffic authority Hesse mobile wants to solve the problem, explains its representative Willi Kunze site.

"Since Tuesday, we have first results of the investigation," says the agent for mobile Hesse in western Hesse. Because in order to ease the situation on the country road 3451 to avoid tailbacks to the motorway A 45, the Authority has an engineering office in Erfurt tasked to look for solutions. Previously, vehicles were counted in April (see info box) to estimate the traffic volume can. "These are almost big-city relationships here," says Kunze.

Result: Two proposed roundabouts in the area of ​​traffic lights on the left and right of the bridge would not bring enough relief. Therefore, the experts propose to create additional lanes in the area of ​​the commuter parking lot on the regional road. Whether one or two tracks the traffic lights right and left are created, currently can not yet be said.

Extended exit from the north relaxed situation

"Each additional track will help us. Spatially What is feasible, we need to consider," says Harald Wilke, traffic Councillor West Hesse. Sticking point was in the process the bridge over the A45 "As things get tight." A schedule he can not yet name: First, the project must be examined by construction law, then can be started with the planning. Also Wetzlar Mayor Wolfram Dette (FDP) has pointed out this week in the Ministry of Economic Affairs in Wiesbaden on the volume of traffic on the driveway Wetzlar South: "There is willingness there to find a solution I hope that we, the new government assisted." as Bernadette.

He is happy that Hesse mobile've already taken the first "important steps" to congestion - especially between 7.30 und 8.45 clock clock - to prevent. So is the deceleration lanes at the exit Wetzlar South - for motorists coming from the north - has been lengthened and widened. From 180 meters equal one kilometer in length. "This is exceptionally long and brings relief," said Wilke. It lacks only the markings. "The relaxed already enormous," confirms OB Dette. This would situations where quick rear-end collisions could happen prevented. The true Gerhard Brückmann of the project management for construction projects in the Leica Wetzlar: "For us, this extension is important because our employees from the Solmser space will take the B 49 and then take this exit."

Who wants to go straight and after the departure of the L 3451 Wetzlar, also would have been a second change notice: Because you've left and right turned the timing of the two lights of the bridge over the A45 to the traffic direction Wetzlar "Rush -Hour "to meet.

480 meter long viaduct Münchholzhausen must be rebuilt

The fact that the traffic in the coming years will focus on the junction south, Kunze also stressed. Because Wetzlar is surrounded by major construction projects on the A 45 On the one built further north on the viaduct Dorlar. The bridge will be demolished in the area of ​​junction Wetzlar-Ost and by 2017 replaced by a new building. Cost: 50 million euros. The 480 meter long viaduct Münchholzhausen must be newly built for 56 million euros. With the building permit Kunze expects 2014. Duration of the new building: three years.

Nevertheless, it is hoped in Wetzlar to get the rush to the cathedral city in the handle. "After all, we are glad that this city is so attractive and global companies such as Leica settle here. The traffic is a challenge that we are happy," says Economic Affairs Officer Harald Semler (FW).

Traffic count

Hesse mobile has counted on the country road 3451 in the area of ​​exit / driveway Wetzlar South in April 2013 vehicles. On a working day 6-19 clock - the result thus does not cover all the days of load from said Harald Wilke, traffic Councillor West Hesse. Here, 13 941 cars were at the traffic lights at the level of commuter parking lot that day are counted, who went to Wetzlar, or came from the direction of Wetzlar. "This is above average for a country road," Wilke concludes. Almost 14 000 cars corresponds approximately to the average traffic volume of highway B 277, which leads from Wetzlar towards Haiger. (Taf)

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Wetzlar Budget Hopes Rest on Leitz Park

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Mittelhessen.de is reporting that "Hope Rests on Leica Camera" (in German) as the 2014 budget for the city of Wetzlar - site of the new Leica headquarters of Leitz Park - is counting on the additional tax revenues they will bring. They're already operating in a shortfall, so hopes are high for some key projects.

Translation into English (via Google):

Wetzlar (lu). The Leica Camera AG returns early next year back to Wetzlar and thus an important commercial taxpayers. This was pointed out on Wednesday night to go Mayor Wolfram Dette (FDP). He brought in the City Council a draft budget for 2014.

The result of household in which the current income and expenditure of the municipal budget are included, again, from a shortfall. With around 4.8 million euros he falls lower by 3.4 million euros this year. Nevertheless, as Bernadette, four percent of the total annual expenditure of € 122.3 million are not covered by revenue.

For 2014, the eunuch from Wetzlar's most important tax source, the trade tax revenue of around 35 million expected. This year, this position had fallen to 31 million.

That the situation in the opinion Dettes repaired, suspension significantly with the establishment of the company Leica Camera AG in Wetzlar Leitz park together, where to start work shortly on 600 employees.

Overall, Wetzlar expects next year with income of 117.5 million euros - in 2013 there are "only" 110 500 000. For this result, the anticipated increase in the daycare fees, a cost-covering wastewater fee, and improved revenue for the automaton control contribute as well as a slightly higher volume at the community share of income tax.

This is offset by additional spending, according to Bernadette. Thus, the personnel expenditures increased by 1.2 million to 37.3 million euros. Half of this increase lies in the fact that for the further development of additional under-threes-care nursery set and new jobs must be created. Also, collective bargaining and salary increases will affect the personnel costs.

"The increase in daycare fee does not even cover the additional costs from which we have additional staff in 2014 alone," said the mayor.

In addition, the city must provide around 23.2 million in levy payments to finance the Lahn-Dill district in the coming year instead of 22.6 million euros.

How Dette further pointed out, the city would invest 18.7 million euros next year. In addition to the acquisition of land for future construction and commercial areas these funds for the development of building areas such as the rattle mountain and the renewal of roads and canals are needed.

The city of Wetzlar plans to invest 18.7 million euros in the coming year

The renovation and modernization of municipal buildings is planned, as well as the purchase of new vehicles, equipment and computer equipment. These expenses are offset by revenue in the financial budget of 14.4 million euros mainly from land sales, development contributions and state grants. From this it concludes a borrowing requirement of 4.6 million euros. In 2013 there were 7.4 million euros.

In summary, Bernadette pointed out that despite the reduction of the budget deficit budgetary situation remained tense and thus economical and economic action is imperative. Only then will let reach a balanced budget in the medium term.

In this context, he made his expectations to the new federal and state government clearly: As part of the reorganization of the municipal financial equalization the interests of the city would have to be considered as a regional center and criteria are developed to not discriminate against Wetzlar.

City Council Harald Semler (FW) as Vice-President of the Hessian Cities and Municipalities and Bernadette itself as a member of the Executive Bureau of the Hessian of Cities want to use with the support of the local member of parliament in 2014 that this is decisive for the funding of the city of Wetzlar development is proceeding positively.

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Leica M4 - The "Think" Camera

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Here's an old ad for the Leica M4 (of which 58,000 were produced, from 1967 to 1974), calling it the "Think" Camera and goes on to brag about its lack of technology. Sort of sounds like recent Nikon Df ads, no? Compare that with today's ads that are the exact opposite! In a lot of ways, perhaps to the chagrin of some - they've continued this practice with today's digital M cameras. For the rest of us, this is the very reason we love our M cameras. You can see this and other M4 ads over on Leica Diaries.

This "pro" doesn't boast electronic circuitry. It doesn't have photocells to select the area of interest. No little indicators to tell you there's not enough light. The Leica M4 is strictly for those of you who prefer to do your own thinking, your own creating. And as long as creativity can't be computerized, we will continue to make it.

In the hands of the discriminating photographer, the M4 is a sophisticated “tool” of endless versatility and speed. A camera so flexible and so fast that its only limitation is the scope of your imagination and the condition of your reflexes. And with each smooth release of its precision shutter, you are reminded of the M4's heritage of over five generations of Leitz excellence in optics and instrumentation.

Try the M4 for "feel" at your franchised Leica dealer.


Leica Store Zurich to Open

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Over on fotointern.ch they're giving us news that as of January 23, 2014, Leica will open their first store in Switzerland (in German). It will be located at Kuttelgasse 4, between the Bahnhofstrasse and Rennweg - close to the main business of FotoPro Ganz in Zurich. Iro Crivelli (pictured above) is the Director of the Leica Store Switzerland.

The exact location of the new Leica Store Switzerland:


Translation into English (via Google):

Full FotoPro opened on 23 In January 2014 the first Leica Store Switzerland. In it the entire Leica Photo and Binoculars range of products is offered specialists with expert advice. The selection includes, in addition to compact cameras, the models of the X-, M-and S-series with all interchangeable lenses and accessories.

After some Leica stores already operate successfully in Asia, America and Europe, the first and only Leica Store in Switzerland is now in Zurich on 23 January 2014 at the Kuttelgasse 4, between the Bahnhofstrasse and Rennweg close to the main business of FotoPro Ganz, opened.

The new advisory and sales premises are led by longtime Leica specialist Ivo Crivelli as Managing Director, assisted by his experienced Leica team. As in other Leica Stores and the Leica Store Switzerland has the entire product range of Leica Camera systems, from noble compact models of the C-, D-and V-series about the exclusive M-models to the professional medium format cameras Leica S. In addition to this , and as a traditional supply area of ​​FotoPro Ganz, find the prospective special bargain in the used camera range. The Leica Store Switzerland constantly maintains a large selection of second-hand mobile, interchangeable lenses and accessories, both for analog and digital photography. All the used devices in the Leica Store Switzerland are reviewed by experts in their functional status and, if necessary, been revised under the strict guidelines of the Leica factory. Accordingly, it is given in cases where the used cameras and objective in Leica Store Switzerland a customary warranty.

In the area of ​​long-distance and sport optics offers the Leica Store Switzerland the full Leica range of Leica rangefinders "Rangemaster", as well as binoculars the Douvid, Geovid and Trinovid series, which will be especially appreciated by wildlife watchers, hunters, bird watchers and nature lovers . These binoculars series are complemented by the Ultravid or Monovid pocket binoculars, the ideal and powerful companion for light hiking and visiting the event are. Also, special equipment, such as the various Leica spotting scopes for demanding monitoring tasks are with in the range. As in photography expert advice is also in the area of ​​monitoring devices important to let the customer choose the best individual device and it can use virtually with highest satisfaction for decades.

The daily updated website www.leica-store.ch not only gives a complete overview of all in stock at the Leica Store Switzerland Leica products but the site will also inform you with the highest priority on innovations from Leica as well as the current used equipment. In addition, the site is designed as a web store and allows round-the-clock direct reservation and order a specific product. Course is also available when purchasing through the website, the competent advisory service of the Leica Store Switzerland at the disposal of the customers, whether in person at the collection of the product or by calling the Hotline with appropriate appointment.

The Leica Store Switzerland "powered by FotoPro Full "is just a few steps from the famous headquarters of FotoPro At the very Rennweg 26 located in Zurich. Where customers continue to find the Leica core range with correspondingly qualified and specially trained personnel, in addition to the comprehensive range of products from other top brands.

FotoPro whole is breaking new ground with the advice and the sale of premium products in the Leica brand. With the first and only Leica Store Switzerland, a meeting place for the Leica expertise in the heart of Zurich is to be created, in which the advice and the best possible availability of all authorized Leica products is paramount. Two well-known names are just for Leica and FotoPro Ganz.

Address:

Leica Store Switzerland
Kuttelgasse 4
CH-8001 Zurich
Tel: 043 497 24 09
fotopro [at] leica-store.ch
www.leica-store.ch

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Portuguese Photography & 100 Years Leica

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The site Público has a story, "Portuguese photography featured prominently in the exhibition celebrating 100 years of Leica" (in Portuguese). It talks about Portuguese photographers such as Gérard Castello-Lopes,Victor Palla, Varela Pécurto, Edward Harrington Sena, Sena da Silva and Fernando Taborda of the 1950s and 1960s - many of which shot with a Leica. Follow along as Hans-Michael Koetzle (pictured above) talks about some of the history involved. A rather interesting read!

Translation into English (via Google):

The birth of the Leica in 1914, is one of the landmarks in the history of photography. The German brand will celebrate the jubilee with a major exhibition opening in October. Images Nozolino Paul and a group of photographers from the 1950s form the great Portuguese embassy in Hamburg. The Museu do Chiado then try to bring the show to Portugal.

When, in 2010, Hans-Michael Koetzle saw the Battle of Shadows exhibition in Cuenca, Spain, gaped. Walked blown from one side to the other in the House Zavala room to ask, "Who are these photographers?""Where did" The Commissioner Emilia Tavares, the Chiado Museum, was there to answer it?. And told him that they were Portuguese and had photographed mainly in the 50s and 60s. They were called Gérard Castello-Lopes, Victor Palla, Varela Pécurto, Edward Harrington Sena, Sena da Silva, Fernando Taborda.

On this day, the German journalist and researcher specializing in the history and theory of photography fell in love with those pictures and got one more question in mind: "They will have been made with [cameras] Leica?" Some yes, others no. But this number was also not important when, late last year, decided to travel to Portugal looking for more photographs of that period to include in the great Jubilee Exhibition that Leica is preparing for this year. In Lisbon, Koetzle, who was director of the magazine Leica for years and has extensive published work, confirmed his instinct when he saw direct evidence of some of the photographers Battle of Shadows. Chose about 30 pictures of that used Leica cameras and discovered in wonder, the work of a very dedicated to the mythical German brand amateur, Jorge Silva Araújo, who had more than just a runway, an article published in the Leica in the 50s. In the hundred years from the invention of the camera that revolutionized photography and the way we see the world through it, Portugal is one of the countries featured prominently.

Organising an exhibition Leica Jubilee - perhaps the most iconic photographic camera of all - is a huge challenge. Where to begin?

At first, in 1914, the year that Oskar Barnack built his first camera. We realize that from this date the world of photography has changed. And we asked ourselves: "Why not show the entire history of twentieth-century photography in an exhibition? Why not try to show how the system Leica changed the way we see and understand the world? "The good thing about this is that the starting point is a truly international exhibition. I imagined how it would be fantastic to pair different cultures, different approaches, different generations, situations and moments in history. The Leica was always facing a camera to capture the history, people and life. There is a studio camera. It is to go outside and capture life. And the idea is to put it all together. Of course I made a list of what I find interesting. And to give you an example that appears in this relationship, there are several Portuguese photographers.

I was impressed by an exhibition I saw in Cuenca [Battle of Shadows, PHotoEspaña 2010]. Those pictures were a revelation to me, I got a great catalog of this exhibition and I was always thinking: "Can be Leica. Leica can be. "Contacted the curator [Emilia Tavares] and asked him for help to confirm this detail. She agreed and from more than a dozen photographers represented, at least five have used Leicas. This means that we have the Portuguese photography on display, particularly the 1950s and 1960s, which were very strong decades. Today is also strong, but I was impressed with the quality of what was done in those two decades.

He was so surprised?

Yes, and I was also amazed at how, in the center of Europe, we knew so little about this niche. I think the Jubilee Exhibition Leica will be an extraordinary opportunity to meet a group of Portuguese photographers with a huge talent. There will also Spanish, Italian ... but the Portuguese will be important, given the almost total ignorance of its work internationally. We knew nothing about them and will be an important part of the exhibition that will be launched in Hamburg. I've done part of the selection of images. We have wonderful photographs. And with the help of Emilia, discovered new material photographer Jorge Silva Araújo. Opened envelopes that were untouched and we have found is very good. He was a master printing, proofs are amazing and despite being amateur one could see he loved what he was doing in the picture. We found that was very well informed about the best books and photography magazines of the time and also wanted to make a contribution.

And what time are these photos?

The best are from the 1950s. We have also seen pictures of the 1960s, but the best ones are 50s. We will also have contemporary photography, with photos of Paul Nozolino.

How big will the exposure in terms of images?

We will have between 400 and 500 photos. Let's start in 1914, Oskar Barnack because soon began shooting with her first camera. We will go through the entire century and there will be sections of countries such as Portugal. There will be about 30 works by Portuguese photographers. We will have about a hundred authors around the world. But do not bother with geographic proportions.

As will be divided?

For aesthetic approaches. For example, after World War II was humanistic photography in France, neo-realist photography in Italy, new subjectivism in Germany and a photograph of the next French humanist tradition in Portugal. And the same thing in Spain. This gives a mixture of different aesthetic in different geographies. Obviously we photojournalism before and after World War II. The avant-garde period. The photo agencies 1950s. The culture of photobooks. The color of the 1970s and 1980s. The fashion. And contemporary photography. Are about 14 "chapters", which will also fit the film.

What was the main revolution that brought the Leica camera and photography?

The first chamber was designed in 1914, but World War I has not been possible to produce it. And only in 1925 that is the first Leica was launched. It was small, much smaller than the chambers existed. Most cameras used photojournalists glass negatives. After shooting had to change the negative - there was no decisive moment. The Leica was fast and had 36 images available. Functioned as an extension of the arms and it was possible to have it always at hand to shoot anytime, somewhat similar to what is done today with smartphones. The Leica was not the first to use 35mm film. But the big difference is that the first time a company has been able to make a camera that was a perfect product.

The company had a great experience because it was born of the optical Leitz, who made microscopes. The manufacture of these instruments had to be very, very accurate. Knowledge that was brought to this small camera, pinnacle of technology. The lens was perfect, the negative was greater, the features were very precise. Was very appropriate to the hands could hold it without shaking. And was taken to capture the short distance. With Leica, all the way to capture the world has changed. The photographers have become faster, closer to the subject and could work on sequences of 36 elements - if they lost a decisive moment, could quickly find another, and another, and another. Began to be possible to experience.

Means that the main advantage of the Leica "boiled down" to the effectiveness with which responded to a photographic culture that demanded other tools ...

Yes, it was an extraordinarily well designed object. When speaking at the birth of this camera, it must be remembered that they lived in the time of the Bauhaus, which was governed according to the principle "less is more". And that's what Oskar Barnack made. He was not a member of the Bauhaus, but had the spirit to do something that used the minimum of what was needed and nothing more. This spirit resulted in a subject so purist, so well designed that made lasted until today. The Leica is like the Porsche - it's always the same, with some changes.

But most important is that within a very well designed object we have a camera that works very well and is able to capture the world in its various aspects. 1925 was the year that Eseinstein Battleship Potemkin premiered in the city of Mannheim emerged photography exhibitions with different documentary approaches, the new objectivity. It was a year rich visually and Oskar Barnack responded with the launch of Leica.

Clear that professional photographers have some resistance. Found similar to the Leica cameras of play. But the amateurs began to discover its virtues. There were big names who sided early with it - Henri Cartier-Bresson, Alexsandr Rodchenko, László Moholy-Nagy and many avant-garde artists. There was another detail that impressed - one eye could always control what was happening around and when the moment arose ... click!

But what brought really new?

It is above all the possibility of viewing the report another way - through multiple images, not one. Came a new way to tell a story in sequence, in a much more ... cinematic form. Many amateurs - or, say, photographers who came from other professions - were delighted with this approach. In central Europe there were people very well trained to look in the 1920s, 1930. One of the most famous examples is that of Erich Salomon was a lawyer. Photographed with a negative Ermanox with small glass, it had a good optic. Salomon photographed in court during the proceedings but had to do so without being noticed. What do you mean he had to go constantly en-suite to replace the glass negatives of your machine, impractical task. Moved to Leica in 1932 and began offering the illustrated magazines of the time as the German Berliner Zeitung Illustrirte or French Vu, complete photographic coverage - a new way of doing things.

At the time there were good art directors in magazines such as Alexander Liberman, the Vu. Salomon photographed at night, parties, social events. But perhaps one of the most famous shooting with Leica have been Robert Capa that with David Seymour "Chim" and Gerda Taro covered the Spanish Civil War. Many say that this was the first war where photographers showed exactly what was going on, the first conflict where photographers were always very close to the events. Before, the only photographers caught what was left of the battles, destruction, dead people, bombing. But were not present when the battle raged.

Often the way to work with Leica meant that the photos did not turn out perfect, became blurred. But it gave them authenticity, dynamics. There is a good example of how this drama is shown with a photograph from 1932 that Capa took a political conference when a journalist resists an arrest. This registration is completely blurred and hardly notice anything in the picture, but at the same time is weird, has a lot of momentum and captures all the drama of the moment. Leica introduced a completely different way of seeing the world.

It is the time when the photograph is no longer frozen?

Completely. No longer frozen, no longer just staged. Life came to be on the picture for more ... naturally. Have had photographers trying to bring this new way of being in photography and Leica gave them the perfect tool. Worked well, it was silent, no flash needed. It was important to shoot in places where it was necessary to have these weapons - in courts, churches, cafes and night clubs.

And the Leica became famous immediately?

No. In 1925 there was no major reaction. That year were produced around 1000 cameras. Success came in 1927-1928. People like Rodchenko, the Bauhaus artists began to use it. Gisele Freund was another famous wearing it. When escaped the Nazis in 1933, went to France, where he worked as a photographer. There is a well-known story that shows how the recognition took some time. Freund had a job that involved making photographs at the National Library of France. When met, the director asked him: "What is that?" She: "It's my camera." He: "No! Not! We need someone professional! "She was at a flea market, bought a machine from old bellows with a Leica tripod and hid inside. They said to him that with that machine could already shoot. Freund took pictures with the Leica hidden.

It is possible to identify a "Leica style" in photography?

Yes.

How?

To shoot with Leica's need to be near the object. There are cameras to capture great distances. If you look at a picture with Roleiflex, for example, they are very composed from the center, very symmetrical. The first images of Henri Cartier-Bresson made with a 6x6 camera is a bit boring. With Leica dynamics there, there are different perspectives. The photograph on the Leica is defined by the boundaries of the frame. I had a strange experience a few times when I was flip through a magazine Vu. I came across a photograph in double page on the Spanish Civil War and thought "It's amazing! You must be a picture taken with Leica. You are so close to the ground, stood a head, a shoulder. "Went looking for credit and have not found soon. But then there discovered it: it was a picture of the Henri Cartier-Bresson. When did the research for this exhibition, I saw about ten thousand photobooks. I sat every evening and the main exercise was to see if those pictures were made with Leica. At the exhibition there will be many names that are nothing familiar. Not only will the cartier-bressons.

Found some unknown work internationally that has particularly dazzled?

Yes, many. In particular, a photographer called Richard Fleishhut. Taking photographs in boats to famous people. In September 1939, the SS was Fleishhut Columbus near the port of Santa Cruz, Latin America. World War II began and the British closed the port and shipping in the Atlantic was very controlled. The captain tried to run for two months but failed. Until the Germans decided to sink the ship. All persons have left the SS Columbus in small boats and then saw an explosion. He photographed all of these events with a Leica, an impossible story to capture with a camera glass negatives. Here is everything: the wait, the drama, movement, clumsiness of people arriving in boats, the explosion and the boat to sink. This sequence is extraordinary and we will show it.

And Silva Araújo? How surprised?

You know, in the article I found it in a magazine Leica '50s, I was not very impressed. Portugal was a very cliche ... but when I took the negative and the evidence ... then yes, I was very impressed. But there are other examples that nobody knows outside Portugal, like Victor Palla. As I said, I was very impressed with the display of Cuenca and knew from there that this moment would be the beginning of my love affair with the Portuguese photography. It was because of what I saw that I decided to come to Portugal. For an exhibition of this scope, there would be many commissioners to travel to a country because of 30 photographs.

Apparently, it seems it was worth the trip ...

Absolutely. When I saw the evidence of Silva Araújo, I knew that the trip was well worth it - it's the best there is. And so I asked Emily to do some research for a text of the catalog. The work of Silva Araújo be contained in this book will be about 400 pages. Will be a reference book in relation to the photographic work done with Leicas.

Is there any country where you isolate a particular cult in relation to Leica?

In France, especially because of the tradition of Cartier-Bresson. In Russia, because of the work of Rodchenko. But the best compliment you can make a camera is to copy it immediately and the Russians copied it. And also in Japan, a country where the brand is also very strong. We obviously the U.S. with the work of Alfred Eisenstaedt, Life magazine and the whole tradition of street photography from the 60s, with Garry Winogrand, Joel Meyerowitz. There are also photographers from Associated Press, which until the 1950s were forced to use speedgraphic chambers that had a much slower and complicated handling.

There will be many vintage events in the exhibition?

Yes, we have tried as many vintage races. But it is impossible to have all. Erich Solomon, for example, who was killed in Auschwitz, what remains of his work are about five thousand negatives. We had to make new tests. Anyway, what we come to will always show through the best possible impression. There will be magazines, photo books, movies of the 20s ... I'm thinking also set up a room without any visual element where you just hear the click of Leica. This detail is very important in these chambers. The technical brand can immediately realize that it works well putting your ear near the camera and pressing the shutter.

The minimalist sound of the Leica could almost be patented ...

It's true. Only the sound is a part of the love relationship with the brand. There are few objects in the world that attract so much love just because of a detail like this. Maybe it's because of the name also comes from Leica and Leitz camera. It is fantastic. It's feminine and sexy in any way. The camera bodies were always curved, soft, fit perfectly in the hands. Contax, for example, was no longer so. It was rude, heavy. And then there are so many photographers who have made self-portraits with them. The Silva Araújo also has a. Often there are mirrors and they show are proud to have her hands. Other times, there are games to try to hide it. The exhibition also crosses these aspects, where emotion and performance appear.

Similar to what happened with these Portuguese photographers 50s, who have been given special attention in recent years, believes that there is still much to discover (or redescobir) photography in the mid-twentieth century?

Yes, for sure. We are only at the beginning.

In the research for this exhibition was surprised with some history related to Leica?

(Silence) Well, one of the things that impressed me most has to do with the history of the brand. Especially one that relates to the period which lasted fascism in Germany. The purpose of this subject read a book by a Jewish rabbi who lives in London, Frank Dabba Smith, on the profile of the Leitz family was very honest and against the existing system. Helped many Jews company technicians to leave Germany. This aspect made me particularly happy. Even before the war, the Leitz family had a great social commitment. The way they worked and how they treated workers is extraordinary. It is a lesson that we can receive today. Shows that, after all, not everything boils down to capitalism and making money. The key is to treat workers well. Today, they call them "human resources", but no one really knows what this means. Ernest Leitz introduced social security, built houses. And when the great crisis came in 1924 to launch the reason Leica was definitely retain workers. It was not because he had a particular interest in photography. What we wanted was to keep between three and five thousand workers. They wanted to keep them. It is this spirit of entrepreneurship that we need today. At the time, it was much easier to close the factory and put everyone on the street. Was that the economy was saying. But there was a backlash, an idea of ​​how to move on launching a new product, a new tool to do something in a way that had never been done.

The agency Magnum and Leica have always maintained a very close relationship. How the test and photojournalism have been influenced by this route side by side?

The Magnum has brought some new things to photojournalism - the first of which was cooperative, working together. Then there was the whole idea of the strength of the founding members, and humanistic side - were not simply paparazzi.

Were leftists, revolutionaries had an idea of ​​what was to inform the picture. But it was something more than inform - had an aesthetic sense linked to the image in everything they did. That's why today we see photographs of Magnum in museums all that is, is not just photojournalism. There is always something more, starting with the photograph The Falling Soldier by Robert Capa, which is extraordinary. The entire body of work Henri Cartier-Bresson, the work of "Chim" and that came after: René Burri, Werner Bischof ... all contributed to an ideal photographic information combined with an attitude and personal styles. And that is the most emblematic.

But think Leica helped him get to this approach?

Almost all had this tool to tell stories, which helped form a specific way to show the reality. It's a bit like Bob Dylan and acoustic guitar - is a pair that matches perfectly.

Inside Magnum, Henri Cartier-Bresson is the most resounding name of a relationship between the photographer and his equipment that can be called love. Will be one of the protagonists of jubilee?

Not so much because his work is already well known. For me, at Cartier-Bresson's interesting is that it is the first to say that with that camera could do something like art. It also emphasized that his book Images a la sauvette, which came out in 1952, had a huge impact on other photographers, including Portuguese. I'll wear Cartier-Bresson as a starting point for other things that have happened and nothing else.

There are some other photographers who like to nominate as an example of such a passionate relationship with your camera?

Bruce Davidson, whose work on the black community in the U.S. in the 1960s was an important milestone. It's the kind of long-term project that has great weight. Not only is Alabama going to shoot the Martin Luther King, and come away. Davidson photographed this community for years and years. René Burri photographed the Germans for 20 years. Bruno Barbi Italians. Robert Frank Americans. Sergio Larrain Latin America ... All these projects form a long-term culture of different image. Not only was take a good photo and go. It was necessary to follow something for the rest of his life. There are still captured by Susan Meiselas Nicaragua. Anders Petersen at Café Lehmitz. Christer Strömholm in Paris, Ed van der Elsken ... all with Leica, with a strong relation to what they were doing. Strömholm told me that before you start shooting at transvestite bars of Paris, came there and put the camera on the counter doing nothing more. For days did the same thing until they asked him "What is it?""It's my camera.""She does not want to take photographs?""Yes, if you let me." It was like entering a cage with tigers all kindness. Strömholm maintained contact with those people for the rest of his life.

Leica able to keep up in an increasingly dematerialized digital and photographic world?

Since photography is committed to be safe. It is a product of the masses, but it has enough to continue to keep this living system demand.

Robin Sinha on Meeting Elliott Erwitt

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Over on the official site of The Macallan - Leica Akademie Tutor Robin Sinha shares his account of meeting Elliott Erwitt, the world’s most influential living photographer and reflects on his chance to capture his icon’s character in "Meeting Elliott Erwitt by Leica’s Robin Sinha."

Leica Akademie Tutor Robin Sinha shares his account of meeting Elliott Erwitt, the world’s most influential living photographer and reflects on his chance to capture his icon’s character...

"On hearing Elliott Erwitt's name muttered in a conversation, my ears suddenly pricked up. It seems like a very long time ago that I first came across his work while studying for my photography degree. Back then, I never would have believed that one day I would be taking this iconic photographer's portrait.

News of Elliott Erwitt visiting the Leica Store Mayfair for a special event with The Macallan was met with huge excitement and disbelief: 'So Elliott Erwitt, the legendary Magnum photographer who worked alongside Henri Cartier-Bresson (often cited as the father of photojournalism), will ACTUALLY, PHYSICALLY be coming to the Leica Store Mayfair?!?' Working as the Leica Mayfair Akademie Tutor, I was asked whether I would be available to take some photographs of the special event and perhaps take a portrait of Elliott himself. I didn't have to be asked twice!

On the day of the event, I arrived at the Akademie just after 2pm. There was already a queue of journalists forming at the door. Clara, a Leica colleague, whispered, "He's in there", pointing to the main Akademie room. I unsubtly shuffled past the door and, sure enough, Elliott was in there munching on some fruit. The team from The Macallan warned that he was rather tired after travelling from Paris, and that there may not be an opportunity to take a portrait. Remaining ever hopeful, the adjacent studio was set up. After Elliott had finished his interviews, he stood up, wrapped his scarf around his neck and started heading towards the door. My heart sank before one of The Macallan team swiftly asked, 'Would you mind posing for a couple of quick photos?’ to which Elliott replied, 'Sure, why not?!'. Elliott was in good spirits and was happy to see me using a Leica! I had chosen to shoot with the Leica S as its medium format qualities would ensure top-notch resolution. My one hope was that I could capture his sense of humour.

The evening event, held in the Leica Studio-S, featured a private view of Elliott's photographs shot for the 'Masters of Photography' project. I had been tasked with documenting the event while sporadically e-mailing off photos for live uploads. For this job, I opted to shoot with the Leica M, following in the footsteps of Elliott and Henri themselves! Its silent and discreet nature made it ideal for weaving through the crowd and picking off shots of guests enjoying The Macallan's exquisite refreshments. Towards the end of the night, I managed to have a few words with Elliott and he happily agreed to sign my book. A fantastic end to an unforgettable day.

The Leica Akademie operates internationally offering a unique collection of educational workshops that inspire creativity and strengthen photographic skills. Open to photographers of all levels, you can choose one-on-one sessions or intimate group workshops.

Feeling inspired by Robin? Grab your camera, capture the character of your land and enter our Masters of Photography competition. Why not reward yourself with ‘The Elliott’ cocktail? In a whisky tumbler simply stir in The Macallan Amber with 20ml of Bols Dry Orange and a dash of barrel aged bitters and enjoy.

In addition to the United Kingdom, Leica Akademies can be found in Australia, North America, Russia and Southeast Asia. Further locations will be announced soon.

For more information, please visit:

Leica Camera Turns 100 Today

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Today, January 21, 2014 - marks the 100th anniversary of Leica Camera - which was started in 1914 when Oskar Barnack created the very first Leica (the Leitz Camera).


Oskar Barnack

Allendale, NJ (January 21, 2014) – The year 1914 marked the birth of 35 mm photography as we know it today. 100 years ago, Oskar Barnack created the very first Leica, the Leitz Camera. Now, in 2014, Leica Camera celebrates their centennial year with spectacular events, exhibitions and ground breaking products.

Oskar Barnack, an employee of the Leitz Werke Wetzlar and a photography pioneer, invented and constructed the first camera for the 35 mm film format (24 × 36 mm) in 1914. The construction of this so-called “Ur-Leica”—according to Barnack’s philosophy of ‘small negative – big picture’—revolutionised photography by giving photographers greater ease in creative vision and scope, as they previously had to rely primarily on cumbersome plate cameras for their work. Company archives dating from March 1914 show that Barnack originally gave his compact and highly portable prototype camera the name ‘Lilliput’. The original is still in the possession of Leica Camera AG, together with the negatives and prints of the first exposures captured with the Ur-Leica – which include pictures from a 1914 summer trip Ernst Leitz I took to the United States.

1925 brought another landmark year for Leica as the end of World War I’s chaos enabled the brand to establish itself as the beginning of a living photographic legend. Leica began to conquer and dominate the world of photography with a multitude of iconic pictures that have profoundly influenced our understanding of the world. Examples of these include Robert Capa’s ‘Falling Soldier’ from the Spanish Civil War, the famous portrait of Cuban revolutionary leader Ernesto ‘Che’ Guevara by Alberto Korda, the naked and burning young girl Kim Phúc, photographed by Pulitzer Prize winner Nick Út during the Vietnam War, and the photo by Alfred Eisenstaedt which captured the celebrations on VJ day in New York’s Times Square in 1945.

Dr Andreas Kaufmann, chairman of the Supervisory Board and majority shareholder at Leica Camera AG, summarised the history of the company as follows: ‘No other brand has so crucially shaped and influenced the past 100 years of photography like Leica has – by continuing to provide photographers with the best tools and superb lenses to match them. For this reason, it is only logical that we will be celebrating our centennial with numerous renowned photographers from around the globe and shining a spotlight on their work.’

Alfred Schopf, chairman of the Executive Board at Leica Camera AG, also announced a range of product highlights that will accompany the celebrations of Leica in the centennial year. ‘That Leica today, as in the past, is still synonymous with high-end, handmade products, iconic design, technical innovation and better pictures will be confirmed by the selected products we will be presenting in the course of our centennial year.’ This campaign will be accompanied by a series of cultural projects, photography exhibitions and competitions, book presentations and a special issue of LFI with the title ‘100 years of Leica photography’.

Another exciting highlight of the centennial year is the relocation of Leica Camera AG to the new, ultra-modern factory in the Leitz Park in Wetzlar, Germany. The official opening will be May 2014.


Oskar Barnack, Wetzlarer Eisenmarkt, 1913


So, to Leica Camera, we say...


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Rendered Video Detailing Leitz Park

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Seen here first - a rendered video featuring details (inside and out) of Leitz Park in Wetzlar, Germany - the new headquarters of Leica Camera AG. Construction is ongoing at full speed, and the move from the current location in Solms is set to be early this year... Which for many (Leica especially) can't come soon enough. Perfectly timed however, to coincide with their 100th anniversary.


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Leica History - The Freedom Train

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In this year, celebrating Leica's 100th birthday and its history, there's a piece of it that not everyone may be aware of. In the Germany of racial persecution, many know the story of Oskar Schindler. But less known is the story of Ernst Leitz II and his daughter Elsie Kuehn-Leitz, who saved hundreds from the Nazis - dubbed "the Leica Freedom Train." Over on daringtodo they have a story called "Leica Freedom Train: The Story of Ernst Leitz and Trains of Salvation" (in Italian) that delves deeper.

Translation into English (via Google):

In the Germany of racial persecution, there was only Oskar Schindler to deal with the fate of the Jews. Ernst Leitz II and his daughter Elsie Kuehn-Leitz saved hundreds of people from Nazi persecution. The industrialist was the producer of the legendary Leica camera but this story is little known.

The Leica Freedom Train has been the attempt by Ernst Leitz II and his daughter Elsie Kuehn-Leitz to help hundreds of German Jews to flee Nazi Germany, a few months after coming to power of Adolf Hitler in 1933.

When Hitler became Chancellor, Ernst Leitz II, son of the founder of Optische Werke Ernst Leitz, he began to receive heartbreaking letters and phone calls from his Jewish collaborators who asked for help for themselves and their families.

Ernst Leitz II It was at this point that Leitz, of family is not Jewish and therefore not subject to the Nuremberg Laws, he decided to put in place a secret project, the Leica Freedom Train, to save as many Jews as possible from Nazi persecution. The plan seemed simple enough, but if it was discovered, could lead to dramatic consequences for everyone involved. Leitz helped many Jews to leave the country thanks to a seemingly simple motivation: moving abroad for work. The employees of his company, their families and sometimes even their friends were in fact "assigned" to Leitz sales departments, mainly located in the United States, France, England and Hong Kong. The efforts of Leitz intensified especially after Kristallnacht - The Night of Broken Glass - in November of 1938, during which many Jews were killed, while in Germany their buildings, shops and synagogues were looted and the flames.

In addition to paying all the costs of transfers, Leitz before departure made ​​a gift to each employee of a Leica camera that, in case of need, they could sell for cash. Once in New York, the refugees were welcomed in offices and showroom Leitz on 5th Avenue in Manhattan, where they received help finding a job, a house and everything they need to start their new life. To those who encountered difficulties in finding a job was offered a living allowance. Among all these people, many became designers, repair technicians, salespeople, marketers, and even writers of books on photography.

The Leica Freedom Train traveled around 1938 until the early months of 1939, carrying every week groups of refugees around the world. It was only with the invasion of Poland by the German army September 1, 1939 that the country's borders were officially closed and Leitz had to give up his laudable project.

The whole thing would never have come to light had it not been for the research conducted by a rabbi born in California and lives in England. Written by Frank Dabba Smith and published in 2002 by the American Photographic Historical Society, "The Greatest Invention of the Leitz Family: The Leica Freedom Train" describes in detail the efforts of the Leitz family to combat one of the greatest tragedies of history. When the Anti-Defamation League awarded him posthumously Ernst Leitz II with Courage to Care Award in 2007, the ADL director Abraham Foxman said: "At the risk considerably, and in defiance of Nazi policy, Ernst Leitz courageous things to steal from danger his Jewish employees and others. If only there had been more Oskar Schindler, the more Ernst Leitz, fewer Jews would have died. "

Although there is no way to know precisely how many people Ernst Leitz managed to save, you know the risks they ran for himself and for his family.

The story of this new Schindler has emerged only a few years ago, the German industrialist never spoke of his commitment, even with family members or when he was accused of collaborating. He was the son of Leitz, Günther, to break the silence by stating in an interview: "My father did what he did because he felt responsible for his workers, their families and our neighbors in Wetzlar."

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Leica Store LA Featured in Interior Design

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It's not just the Apple Stores that get all the press (as cool as they are). This time, Leica Store LA gets some love by magazine Interior Design in "Shoot To Thrill: Leica Mega-Store by IA Interior Architects." More of an overview of the design elements of the store than any real detail, but it's nice to see just the same. Goes without saying - the "Fake Leica" sculpture is mentioned a few times.

The commission for Leica’s first mega-store came with an unusual caveat: Showcase not only 20 handheld cameras, IA Interior Architects project director Kirk Stewart was told, but also a camera sculpture, 1,000 pounds in stainless steel, front and center. Fake Leica is the work of Liao Yibai, who simultaneously questions and glorifies the Chinese mania for luxury goods via enormous watches, rings, handbags, stilettos, and the like.

Sure, Leica’s goal is to sell cameras and lenses at the Los Angeles location. (They’re displayed jewellike in a run of cabinetry lacquered black on the outside and lined in red leather.) However, the mega-store designation for the three-level, 8,000-square-foot space derives from its uniquely multifaceted program.

This being L.A., Stewart didn’t forget the VIP lounge where celebs get to chill. It’s furnished with chairs by Charles and Ray Eames and enlivened by a terrific, slightly smutty photomontage of a guy in a restroom, ogling portraits of Marilyn Monroe. On two, there’s a gallery for temporary exhibitions, a library of rare photography books and signed editions, and a terrace, an ensemble that occasionally morphs into an event space.

In fact, everything but the offices on three can double as a studio for shooting print ads and TV commercials. Lexus and Beats by Dre were recent clients.

Aside from retaining the existing stairway’s position, beneath a skylight, Stewart entirely rebuilt the interior, giving it an unmistakable gallery vibe: concrete or white-oak flooring, white walls, black shelves. “It almost appears as if we didn’t try very hard,” he says. “With Leica making a commercial comeback, we never got confused that the cameras are the real stars.”

Also existing, the black stucco framing the facade transforms its expanse of glass into a giant viewfinder for passersby. The new staircase appears behind, glowing white next to Fake Leica. It will stay right there until someone pays the $1 million price, perhaps while purchasing one of the significantly smaller real Leicas.

Photographs by Art Gray and are (C) Copyright by Interior Design:


Stainless-steel camera sculpture by Liao Yibai dominates the front of the sales floor.


Leather lines the display niches.


Stair risers are panels with integral LEDs.


In the VIP lounge, a photomontage by Craig Semetko amid chairs by Charles and Ray Eames.


The stair’s treads are steel with a gunmetal finish.


Existing stucco frames the facade of the 1980’s building.


At the rear of the sales floor, custom desks in solid-surfacing serve as print stations.


Epoxy coats the concrete floor on the ground level.


A desk by A.G. Fronzoni appoints the library of rare books, including signed editions.


Flooring in the gallery is white oak.






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Ernst Leitz Optische Werke Wetzlar (1932)

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The Deutsches Filminstitut (DIF) brings us this amazing look at the Ernst Leitz Optische Werke in Wetzlar, circa 1932. Pretty interesting see the workers and machinery of the time, producing the early cameras and lenses!


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Leica Boutique to Open in Walnut Creek

Leica (Store SoHo) Uses LightSpeed

Leica S-System "Trade Up" Program

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Leica is introducing a new S-System"trade up" program - where you receive instant credit for any SLR or MF camera, towards the purchase of a new Leica S (Type 006, $21,950 USD). The amount of credit varies upon the camera model traded in, but can be as much as $5,000 USD. For more details, contact your local authorized Leica dealer. This new program is valid only in the US and Canada and should start February 1, 2014 and run through March 31, 2014.

Leica M Currently Widely Available

Leica R-Adapter M Starts Shipping

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